LinkedIn wants a bigger chunk of the streaming TV ad business. The Trade Desk will be its first demand-side platform partner ...

In addition, LinkedIn is expanding connected TV advertising, allowing marketers to buy ads programmatically through The Trade Desk, alongside its existing tools.

Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how ...

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...

LinkedIn is expanding its advertising strategy into connected TV (CTV) by partnering with The Trade Desk. This move allows ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization ...

LinkedIn Thought Leader Ads enable you to gain visibility and spark engagement by promoting content from executives and subject matter experts. So, how can you make the most of this powerful media ...