— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

Jason Whitlock was among the first to slam LeBron James' latest Nike ad. The video, which first aired on Monday, was produced to promote the upcoming release of the Nike LeBron XXIII signature shoe.

On Monday, Nike launched a new ad in celebration of LeBron James’ upcoming 23rd season in the NBA. Suffice it to say, Bill Simmons wasn’t a fan. “This is a full-fledged ‘Yikes!'” The Ringer founder ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

Kobe Bryant understood the backlash against his controversial Nike ad with LeBron James: "It's definitely inappropriate" originally appeared on Basketball Network. LeBron James and the late Kobe ...

The “Out For Redemption” iteration forms a crucial piece of the 23-shoe narrative, celebrating the milestones that shaped ...

— -- SACRAMENTO, Calif. -- LeBron James, among other professional athletes, has caused plenty of consternation in some corners when he's made team-approved midseason trips to Miami the past few ...

It’s the offseason, and King James is heading into his 23rd season. Like clockwork, LeBron has been giving us his usual offseason content on Instagram—early morning workouts, grind-mode clips, and all ...

This article was originally published on www.si.com/fannation/sneakers as LeBron James' Nike Shoes Nod to His Iconic 2002 ...

Los Angeles Lakers star LeBron James seemingly shared the clearest look yet at his upcoming Nike LeBron 23 sneakers Thursday on his Instagram story. James previously sparked speculation about the ...