Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool and have been tearing through my clients’ accounts, adding ...

PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, ...

We all know that it’s ridiculously expensive to live in San Francisco. Why? Because it’s an amazing place to live. Well, it can also be staggeringly expensive if you want to target certain keywords ...

Google AdWords Product Manager, Jon Diorio, shared a tip - which he doesn't do every day - on Google+ about pausing your keywords. He said that before you pause your low converting keywords, make sure ...