Kendrick Lamar has been taking shots — both subtle and seriously direct — in the 'Not Like Us' Era — from the Canadian tuxedo at the Grammys to Serena Williams at the Super Bowl to the 'Not Like Us' cover art.

Football fans spent months preparing for Kendrick Lamar’s Super Bowl LIX halftime show, but no one was expecting to see the artist take another dig at Drake with a stadium-sized PlayStation Easter Egg.

Kendrick Lamar is not about flashy hits or predictable hooks. Instead, he creates art that demands you listen, reflect, & absorb each word with care.