I was pleased to have received a sampling of Hasbro's latest addition to the building-brick genre: KRE-O Transformers. We received a Bumblebee 75-piece set and Kreon minifigure in mid-October, both of ...

Hasbro is taking on Lego with this set of Transformers models, and the pieces are well designed and easy to put together. Fragile robot forms and oddly combined looks for the classic characters may ...

Kre-O is Hasbro’s take on Lego bricks, and the packaging is eager to point out that the bricks are compatible with other leading building products. Without using the name of a competitor, Hasbro wants ...

NEW YORK (AP) - Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a ...

The KRE-O building toys are Hasbro’s answer to Lego, but with retro properties like G.I. Joe and Transformers at their disposal, they’re even more effective at luring in nostalgia seekers. So ...

Hasbro is the toy company that was behind some of the toys that shaped my youth. Specifically, I had all the Transformers that my parents would let me have. I often broke them trying to transform them ...

LEGO‘s Optimus Prime set was a rare trailblazer — an officially licensed Transformers toy that actually transformed. For the longest time, “non-transforming” was the one limitation Hasbro and Takara ...

Our coverage of Hasbro's Toy Fair preview day continues with their line of Transformers toys, specifically those based on the upcoming movie Dark of the Moon and the animated series Prime. The movie ...

I was pleased to have received a sampling of Hasbro's latest addition to the building-brick genre: KRE-O Transformers. We received a Bumblebee 75-piece set and Kreon minifigure in mid-October, both of ...