Lumen Field in Seattle will feature five new Fly Thru Market locations featuring Amazon’s Just Walk Out Technology. (Seattle Seahawks Photo) Seattle Seahawks fans will have more “Just Walk Out” ...

I’m a big fan of any technology that makes our lives easier. One example of this is Amazon’s Just Walk Out technology, which I consider to be the easiest check out experience available today.

The concept seems simple, yet the technology behind it is remarkably complex. It’s pay-as-you-go, self-service in the purest form; walk into a store, pick up an item and just walk out. The technology ...

The “Just Walk Out” technology powered by Amazon at its stores and third-party retailers like airports and sports stadiums has been the subject of a lot of scrutiny recently. The technology, which ...

Amazon has insisted that its “Just Walk Out” platform isn’t powered by human workers. The company hasn’t claimed that its contactless payment and cashier-less technology was entirely devoid of human ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. First, what is Just Walk Out technology? And what are Amazon ...