Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

JAGUAR’S controversial new concept car has finally been revealed in person for the first time – sparking intense debate ...

Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.

Why Is Jaguar’s Rebrand So Controversial? Jaguar first teased a dramatic company rebrand in a 30-second advertisement last month after wiping its social media accounts clean.

Few rebrands have caused as much controversy in recent years as Jaguar's new look. While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking questions about the brand's future direction.

Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

The rebranding of Jaguar sparked controversy among netizens, with many expressing disappointment or outrage at the updated logo and branding strategy, said a spokesperson at CARMA.

British carmaker Jaguar has been slammed for its DEI rebrand and drastic change of logo. The manufacturer unveiled a new logo on Tuesday as part of their rebrand, as well as a cryptic and colorful ...