This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote ...

Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR expertise ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

In the old days, internet searches were easy. You typed in a term–say, motherhood–and Yahoo and other engines spit out a list of sites ranked by human editors or by a formula, such as how many times ...

AI agents are reshaping marketing, shifting focus from clicks to data quality, trust, reliability and agent-driven sales for success in the new era.

People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility: Why we care. Classic search engines still ...

In this highly advanced digital age, it can be challenging to cut through the noise of the internet and make a genuine impact ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...