Integrated business planning (IBP) is a process that does exactly what its name implies—it brings together fragmented strands of strategic, financial and operational planning and performance ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

With the launch of Streetwise Membership across our markets, I've been thinking a lot about the importance of investing in an integrated marketing campaign. Across industries, it's becoming ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Our clients do it at least yearly. Some approach it bottom up; others do top down. Either way, if you want budget, you generally have to submit a plan. What exactly is this plan? Whether you call it ...

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and ...

The second annual event, organised by Campaign Asia-Pacific, featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & ...

Sure, it's true that direct mail volume has declined with the growth of paid and organic search, email marketing and social media channels. But mail can still play a crucial role in generating quality ...

The student's recommendations have not only influenced our marketing materials but are shaping strategic decisions about how we engage with clients. About the company: FERNFUTURES is a growth strategy ...