Promotion is the component of the marketing mix strategy that emphasizes the use of various communication tools to promote the value of your company, products or services. While much of promotion is ...

The ADP Research Institute® (ADPRI) reveals the business impact of promotions and presents a new way to measure worker motivation and commitment in Today at Work, a fresh and comprehensive data-driven ...

While the two terms are often used interchangeably, advertising and sales promotion designate different parts of a business's marketing strategy. Advertising has to do with building brand recognition ...

The ADP Research Institute released a report Wednesday on how worker promotions can affect businesses and employee retention and debuted a new index for tracking employee motivation and commitment. In ...

New quarterly report series, Today at Work, leverages proprietary data to deliver a comprehensive view of the world of work. In the September issue of Today at Work – "The Hidden Truth About ...