When you buy through our links, Business Insider may earn an affiliate commission. Learn more Il Makiage campaign videos have filled my feed for years. However, I've often been skeptical of the bold ...

Considering I spend my workday looking at beauty products on a computer screen, I’m not that susceptible to makeup marketing.

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...

Il Makiage Woke Up Like This foundation has a whopping 634,376 five-star reviews. The liquid formula has a thin consistency that feels lightweight on your face and has a natural, matte finish. The ...

The Il Makiage foundation is my Roman Empire. Although my day job includes reviewing dozens of new foundation formulations, somehow, I always find my way back to this best-selling formula. And I’m not ...

You’ve probably seen Il Makiage’s viral 'Woke Up Like This' foundation popping up on Instagram and TikTok, promising flawless coverage, a perfect shade match (thanks to an online quiz, no less), and a ...

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...