Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The other day, I caught up with a client we hadn’t worked ...
When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...
In an age where cybersecurity threats loom large, Telstra has taken an unconventional approach to promote its security solutions by infusing humor and creativity into its marketing strategy. This ...
B2B Marketing is all about building relationships with your clients. Whether you are marketing your product to hospitals, government agencies, or charities, the one indisputable fact is that they are ...
Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...
Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...
In 2021, Spotify tapped music artists Billie Eilish and Finneas to help announce the rollout of a high-fidelity audio feature, called "lossless," which would be available later that year. Months ...
Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. First launched nearly 40 years ago to boost sales, Sheetz's ...
Former McKinsey consultant and Anheuser-Busch InBev marketing executive Chris Curtis has taken the wraps off a new marketing platform which he says is designed to bring enterprise-level marketing ...
Kyle and Samantha Busch boost playoff buzz with humor and wellness campaigns, blending lifestyle branding, family focus, and ...
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