Using search measures that indicate how your content or offering influences an audience's search behavior can also influence ranking. Google’s recent leak highlighted engagement as part of the ranking ...

Traditional attribution models are broken. When ChatGPT recommends HubSpot in a marketing budget breakdown without generating even one click, how do companies measure that influence? The future no ...

Marketing attribution often feels like a black box. Budgets go out, deals come in — yet the connection between the two remains frustratingly unclear. This lack of visibility forces marketing teams ...