Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Take advantage of MethodTimer.Fody to measure the execution speed of your APIs and keep your ASP.NET Core applications running smoothly. In today’s fast-paced digital landscape, let’s not kid ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

Do you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating database size or member spend. The true value of a loyalty ...

The festive season is upon us and with it an influx of holiday paid media ad campaign launches. As the dust settles on the Black Friday and Cyber Monday shopping blitz, brands are left with a burning ...

iperf3 is a network throughput tool used to measure the performance of the network your Mac is using. Here's how to use it in the macOS Terminal app. iperf is a UNIX memory, network throughput, and ...

Divide the job into steps, aiming for 10 or fewer, and have an experienced person, like a supervisor, observe a worker doing ...

Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Over recent years, thanks to work by marketing experts such as Tom Roach, ...

What makes a good public school—and how would we know it? While these questions may appear simple to answer—given all the publicly available data and the growing number of online school-rating ...