Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

You may make one of the tastiest foods available at the grocery store, but if your packaging does not attract consumers it's not helping your marketing efforts. While some businesses only see ...

Vol. 35, No. 1, Special Issue: The Economics of Lifestyles, Obesity, and Nutrition (March 2013), pp. 7-31 (25 pages) Because packaging reaches consumers at the critical moments of purchase and ...