In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

Every end goal can call for a different kind of content. For example, you might need content that’s designed to move people closer to a sale, make you more memorable (branding), or help you maintain ...

Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase ...

With the rise of digital marketing and diminishing budgets, many businesses have chosen to forgo a dedicated sales team in favor of allowing customers or clients to guide themselves through the sales ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

From the earliest stages of a business onward, its leaders must decide which efforts to put marketing dollars behind. These decisions are based on not only the size of the company but also what stage ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The traditional buyer journey—the familiar path from awareness to consideration to ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...