Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Effectively addressing risks means at the start of each project every project manager should develop and implement a risk management strategy, plan, and tools. But being able to decide which risks ...

A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money. Visualize. Just as you head off to work ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

When performing research with people who have dementia, it's important to think about analysis and how the results will be presented. "Analysis" is the process of looking for patterns in the data ...

Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the ...

Qualitative factors represent aspects of a restaurant that are difficult to impossible to analyze using mathematical formulas. Although data-driven calculations are essential to accurately assess the ...

When performing research with people who have dementia, it's important to think about analysis and how the results will be presented. "Analysis" is the process of looking for patterns in the data ...