Tired of Santas and relentlessly cheerful snowmen filling every screen? Blame the advertisers. Advertisers kicked off the holiday season even earlier this year, and they are inundating TVs with ...

As the drama around who will buy Warner Bros. Discovery continues, national TV messaging for all parties' key streaming services remains in high gear for the holiday season. At the same time, stock ...

Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested.

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

In Apple’s new holiday ad, “A Critter Carol,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from the ...

McDonald's learned the hard way that consumers aren't exactly thrilled with the idea of AI-generated commercials after a holiday ad landed them in hot water. McDonald's Netherlands released the ...