Xbox has a serious branding problem.

Kiln launches on April 23 for Xbox Series X|S, Xbox on PC, Xbox Cloud, PlayStation 5, Steam, and with Xbox Game Pass Ultimate ...

Everything we know about Project Helix, the next Xbox

A rundown of everything announced, reported, leaked, and rumored about the next-gen Xbox, including, release date, price, and ...

The Rumors About The Next Xbox Console Were True, And It Could Change Gaming

Project Helix is the official codename for the next-generation Xbox console, and Microsoft just confirmed that it will be ...
IGN

"You're starting to see some of the thinking we have in this handheld."

Microsoft is keeping its next-gen Xbox console plans under wraps, but it has suggested it will be ultra premium hardware. The company has confirmed — as recently as earlier this month — that it still ...
Comicbook.com

Xbox’s New ROG Ally Portable May Be the Beginning of the End For Xbox

Gamers have spent years rightfully making fun of Microsoft for its awful console names. Why the heck did they call the third Xbox “Xbox One?” For that matter, why the heck is the beefiest version of ...
CNET

Xbox Ally Gaming Handheld Price Could Be Higher Than Expected, Leak Suggests

The ROG Xbox Ally handheld gaming device from Asus and Microsoft debuted last month, and there were a lot of questions about the new portable. The big question about price might have been answered by ...