The fashion event took place in Times Square on May 16

The star looked completely unrecognizable

Gucci creative director Demna unveiled his first Cruise collection for the brand in a show staged between Broadway and Seventh Avenue, with the action simulcast on the surrounding digital billboards, as reported by Reuters. The lineup leaned into glossy tailoring and everyday pieces that Demna positioned as Gucci’s new foundation wardrobe.

Gucci took over Times Square in New York City for a cruise 2027 fashion show, attended by Kim Kardashian, Mariah Carey, Lindsay Lohan, Tom Brady & More.

Tom Brady added to his list of side quests since retiring as the most accomplished player in NFL history, making his runway debut for Gucci on Saturday. And while we absolutely have to respect Brady's willingness to try almost anything post-football career,

Praise be to the fashion and home decor gods—Gucci is launching a home line. Earlier today, the Italian fashion house, which is currently under the creative leadership of Alessandro Michele, announced the news. “Gucci is pleased to announce the launch ...

The reason for the iconic—and extraordinarily busy—location is simple: "New York has held a singular place in Gucci's history for over 70 years, with the house opening its first store outside of Italy in the city in 1953,