Chicago Reader

When craft beer went corporate: Barrel-Aged Stout and Selling Out tells how Goose Island’s sale transformed an industry

Josh Noel's book Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business, from Chicago Review Press “There wasn’t a single moment when the chummy, ...
Inc

How Goose Island Beer Company Succeeded in the Competitive Craft Beer Industry

John Hall is a typical midwesterner, growing up in Illinois and receiving his MBA from the University of Iowa. “So you’re a Cubs fan?” I ask. “Of course,” Hall responds. Jumping on the opportunity to ...
Chicago Tribune

Craft breweries are pairing NFTs with real-world perks like free beer forever. Here’s how Goose Island is joining the fray.

Goose Island Beer Co.’s newest Bourbon County offering will be released Friday, and it’s one of the most striking innovations to date in the brewery’s long history of aging beer in whiskey barrels.
Chicago Tribune

Goose Island sale 10 years later: Anheuser-Busch got what it needed from the deal, but what’s left for Chicago beer drinkers is more complicated.

Goose Island Beer Co. has grown wildly since launching as a scrappy little brewpub on Chicago’s North Side in 1988. That original pub is still there — albeit with a recent bright and shiny makeover — ...
Chicago magazine

Is Goose Island Still Craft Beer? (And Does Anyone Care?)

For a book about a company built on laid-back Midwestern values—specifically, Chicago's Goose Island brewery and its 2011 sale to Anheuser-Busch—Josh Noel’s Barrel Aged Stout and Selling Out is rife ...