The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.” ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered ...

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

Add Yahoo as a preferred source to see more of our stories on Google. One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to ...

RICHMOND, Va., April 23, 2013 /PRNewswire/ -- Today, the GEICO Gecko, who has served as the company spokes-character for years, unveils his debut book: "You're Only Human: A Guide to Life" (Workman; ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 42 min ago 12 hours 42 min ago By Ewan Larkin - 13 hours 12 min ago By Jerry Daykin - 13 hours 12 min ago By ...