“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at ...

Television, with the exception of direct-response ads and home shopping networks, has long been perceived as being at the top of the so-called “marketing funnel,” but is increasingly being valued for ...

As marketers are forced to cut spending, many will be looking at which channels to cut and which to keep. The media landscape is more fragmented than ever, meaning many marketers could be tempted to ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And for most ...

Traditional media -- especially linear TV-- sees top-of-the-funnel awareness continuing to fuel virtually all its advertising revenues. But will the bottom-of-the-funnel pushes -- where consumers ...

Opinions expressed by Entrepreneur contributors are their own. One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can ...