A millennial woman has admitted she is completely lost as to what members of Gen Z do for fun. Ashley Tea, a millennial, recently took to TikTok to make the case that she thinks millennials had a ...

A 12-year-old Gen Alpha girl in Scotland has gone viral after making lighthearted videos playfully mocking Gen Z influencers.

While Gen Z's financial goals certainly look different than those of other generations as a result of their wildly different economic environment, it’s not surprising that their choices around saving ...

Gen Z is heading for its flop era. While they currently dominate the cultural conversation and are considered the coolest demographic, Gen Z is soon set to be usurped by members of a younger ...

A TikToker who posted a series of videos imagining how Gen Alpha will eventually mock Gen Z blew up online, prompting more suggestions from viewers about the things the next generation would ...

Recent findings from "The Event Effect: Gen Z Retail Survey" conducted by MERGE, an integrated technology and marketing services provider, highlight the dynamic and influential relationship between ...