FAR OUT: Graff is stargazing with an unconventional ad campaign that sets its latest high jewelry collection against a backdrop of the aurora borealis. The campaign, “Galaxia,” was shot using ...

Earlier this month, during Paris’s haute couture week, passers-by might have noticed a glorious yellow glow emanating from a Rue Saint-Honoré vitrine. The high jewelry presentations were underway, and ...

Given 5.85 carats of diamonds to play with, most watch companies would line them up perfectly along the bezel, cover the dial and set them in rows on the bracelet links. Not Graff. Founded in 1960 as ...

Graff has named luxury industry veteran, Marc Hruschka, to lead its U.S. business. The appointment is effective immediately. He reports to Francois Graff, Global CEO and is charged with managing 10 ...