Neil is a Partner at LOCAL, a Change Marketing™ company helping Fortune 500 clients treat their employees as an audience worth winning. Organizational inertia is often cast as the villain of any plan ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Small businesses represent the majority of American economic activity, but their access to marketing and branding services is severely limited. Agencies that offer comprehensive services are usually ...

The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are ...

Omnicom commerce and retail media unit Flywheel has absorbed TPN, Omnicom's legacy shopper marketing agency. With the move, Sarah Cunningham, formerly President of TPN, assumes the role of Chief ...