Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Milliken shares a record day of swimbait fishing on a public lake.

From mid-spring through mid-fall, soft swimbaits — such as Z-Man’s Swimmin’ Trout Trick, Keitech’s Swing Impact, and Lake Fork Tackle’s Live Magic Shad — excel at catching bass, especially ...

I was just poking around on tacklewarehouse.com and found the Roman Made Natural Wood Mother Chaser Swimbait which is a full 16” long and weighs 22 oz. Even if you have a capable rod and reel, how ...

One of the best things about fishing in the spring is that it's the best time to catch bass, trout, striped bass, walleyes and even crappie with fast-moving lures. Bass fishing in summer and in much ...