Raphael Gomes steps into the world of fast-food mascots by dressing up and experiencing the job from inside the costume.

Some fast food mascots have remarkable staying power. Ronald McDonald, for example, is decades older than most of his customers today. Other mascots come and go too quickly to remember. Even those who ...

When breaking down the difference in fast food vs. fast casual, there's one criterion that stands out pretty starkly: the mascot. Fast casual generally doesn't have 'em, but fast food mascots litter ...

There's no denying that the branding and marketing of various foods is a strange business. Food mascots range from widely beloved to downright weird nightmare fuel, and in some cases, you're just kind ...

Add Yahoo as a preferred source to see more of our stories on Google. An assortment of Burger King food on counter - The Image Party/Shutterstock For many fast food chains, mascots are a big part of ...

There’s a lot happening in the world right now. It’s heavy -- war, grocery bills, gas prices -- we’re covering those stories, but it can be stressful. But not every conversation has to be stressful.