Discover how social media optimization (SMO) boosts brand awareness and connects with customers by leveraging popular ...

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Another week, another Facebook feature. Over the past few years, declining ...

Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...

Want to run successful Facebook campaigns that bring in the sales? Of course you do! The key to running the perfect ad is optimization, optimization, optimization! Optimization doesn’t have to be a ...

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad ...