With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...

The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | ...

Facebook has more than 2.92 billion active users, so imagine the visibility you can gain from a paid ad campaign on social media. Facebook also has plenty of information about its users, which allows ...

Opinions expressed by Entrepreneur contributors are their own. If you haven’t yet started Facebook ads, it’s high time you do. Recent statistics from Hootsuite show that the average Facebook user ...

When talking with a new marketing client about Facebook ad budgets as well as the additional cost of your business managing their campaigns, it can feel as if you're walking on eggshells. This is ...

Facebook started a major ad campaign that reveals the benefits of personalized ads for small businesses. Facebook uses the same argument from its mid-December attack on Apple. The campaign is centered ...