Do you all remember the Instagram makeup magician who went viral after matching his bomb-ass beat face to snacks? Well, the hilarious vlogger is back at it again — and his latest video is just as ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Did you know stiff facial muscles make your skin sag and your face look drawn? It's no secret to the Japanese, who have been massaging their faces into an approximation of the perfect heart-shape for ...

Thanks to the Kardashians' unavoidable posts from our Facebook friends, we've all probably been exposed to the face contouring phenomenon by now. If you haven't, let me fill you in. Contouring is the ...

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Nobody needs contouring, but let's be real — experimenting with it can be a blast. Contouring, the secret behind all those chiseled cheekbones on Instagram, can drastically alter the appearance of a ...