A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...

Sponsored by EXTRA ® gum, the VMAs will remind fans and artists all night to take a pause. Whether you’re watching the action from home or performing on stage, we all could use a couple moments to ...

EXTRA ® gum introduces EXTRA Ritual Packs – limited-edition activity pouches designed to help students build better study rituals that stick. Available in three playful themes – Pop Art, Gumigami, and ...

The “Chew It Before You Do It” campaign highlights how taking a moment to chew a piece of gum before doing, saying or acting, can be the difference between an easy situation and one that isn’t, the ...

Extra gum and Snickers ice cream are encouraging people to think beyond pandemic lockdown lifestyles in humorous—but quite different—ways. A new Extra campaign depicts a world in which “normalcy” ...

Extra gum is releasing new creative as part of its on-going "Give Extra, Get Extra" tagline to inspire consumers to cherish existing relationships through small gestures, even when stuck at home. The ...

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