Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

A key to business success is the ability to develop a niche in the marketplace, according to the Marketing [m.o.] website. To do so, you'll need to determine what makes your business unique and ...

What are strategy frameworks, and why are they so useful?   “Conformity is the jailer of freedom and the enemy of growth.” – ...

September 2000 marked a watershed moment in modern business history: it was the month that Blockbuster declined to acquire Netflix for a mere $50 million. Today, of course, Netflix has a market cap of ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers current events that impact customers and employees. “Surprise and delight.” What was once a novel approach to ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More To fully understand digital transformation, it helps to ...

STAR is an acronym for a formula which can help you structure your responses. The letters stand for Situation, Task, Action, and Result. Most questions center on your past or current attitudes, and ...