As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

Maximize event registrations in this post-pandemic conference season with GA4 analytics. Drive engagement, streamline processes & reignite in-person networking. Conference season 2023 has begun! In ...

With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event ...

Google Analytics now supports regex for event creation and modification, offering greater flexibility and precision in event tracking. The benefits of using regex include streamlined reporting, ...

Black car company GroundLink has created two new dashboards for travel managers: events and analytics. The events dashboard integrates with Brio, the company's mobile app, and is available on the web, ...

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

In recent years, the demand for online event registration software has amplified, closely aligning with the surge in online events. Be it for a virtual conference, webinar, or an online workshop, ...