Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party data. “What is really important for our clients is to build their ...

Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak of ...

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For anyone in the ad industry not yet awake to the importance of data privacy issues, a Department of Justice case has provided a clear wakeup call. Publicis Groupe-owned Epsilon Data Management ...

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Wondering about Conversant’s future? Wonder no more, as the ad network turned ad tech company will be acquired by Alliance Data for $2.3 billion in cash and stock. Conversant (formerly known as ...

When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, “Oh my God, I wish I would have put more ...