But when your campaigns need to reach audiences in English, Spanish, and French markets simultaneously, the options thin out fast. You end up juggling three different platforms, three sets of invoices ...

Young people, especially, are choosing to read in English even if it is not their first language because they want the covers, and the titles, to match what they see on TikTok and other social media.

The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. This has been cutting into local sales in some ...