The use of alter egos in rap can be traced back to the 1980s — and, over the decades since, has helped rappers tap into new flows and fresh creative ideas. An alter ego serves as a way for an artist ...

Lisa’s Alter Ego and its tracks take over iTunes, with the album at No. 1 and “F*** Up the World” featuring Future debuting at No. 32 on the songs chart. Thai rapper and singer Lisa from South Korean ...

Justin Vernon said Kanye West’s ego ended their friendship and predicted his downfall long before the rapper’s most public scandals. Bon Iver’s Justin Vernon didn’t hold back when reflecting on his ...