Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

One day after Duo—also known as the Duolingo Owl—was proclaimed dead by the language learning app across social media, the brand released a shocking update about the mascot’s cause of death.

Super Bowl LX is scheduled for next weekend, and Bad Bunny will be performing the halftime show. Language learning app Duolingo wants to help viewers who aren’t familiar with the Puerto Rican rapper’s music learn enough Spanish to understand his lyrics.

Everyone who’s trying to learn a new language these past few years is almost certainly using the Duolingo app. You probably have at least one friend who’s kind of annoying about it. It’s so popular, in fact, that according to a report in Variety, Duo ...

Dua Lipa has broken her silence about the untimely death of the Duolingo language-learning app's mascot Duo the owl, who had considered her his "unrequited love interest."

Duolingo is saying goodbye to a legend. The language learning app revealed that its mascot Duo — formally known as The Duolingo Owl — has unexpectedly died for its latest brand marketing campaign. "Authorities are currently investigating his cause of ...