Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with ...

In the early 2000s, Netflix co-founders Reed Hastings and Marc Randolph found themselves in a meeting that could have dramatically altered the trajectory of their fledgling company. Following the ...

Conversely, disruptive innovation breaks established models, gives rise to new markets and reshapes social and economic behaviors. Smartphones, for example, have not only improved cell phones; they ...

It's time for entrepreneurs to embrace change and focus on creative strategies that create lasting societal impact.

Attempts to fix health care with disruptive innovations usually fail because the disruption model undervalues or ignores ...

McDonald has dedicated his career to exploring innovation-related challenges and their solutions. His early research on startups drew the attention of Harvard’s Clayton Christensen, who became a ...

Significant changes are occurring throughout the healthcare industry. As hospitals and health systems develop their strategies, they need to determine how to adapt to these changes to be successful in ...

Whereas disruptive innovations of schooling in the U.S. weren't possible before, in many states, the conditions are being laid that make it increasingly possible. As Robert Pondiscio observed recently ...

The emergence of generative artificial intelligence (AI) indicates a paradigm shift in military research and application, echoing the revolutionary scientific framework presented by Thomas Kuhn in his ...