Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

After raising $80 million last year from investors such as Microsoft and Verizon, Chicago-based Cooler Screens has been putting the money to work. The tech startup, which replaces cooler doors in drug ...

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising ...

This is a preview. Log in through your library . Abstract The increasing availability of individual-level data has raised the standards for measurability and accountability in digital advertising.