Some people confuse public relations (PR) and marketing, but they aren’t the same thing. PR focuses on creating a positive image for the company, while marketing focuses on attracting new customers to ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of answers—and ...