Plum and wine shades add sophistication to Valentine’s Day. Here’s how to pair them with flattering eyeshadows for a balanced ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Clean girl summer is out: 90s baddie is in. While there are ...

Lipstick can be a confidence booster, enhance a costume and keep lips from chapping. But sharing a tube with a friend or family member can also spread infections. To develop a version with ...

Our top pick is Dior's Rouge Dior Forever Liquid Transfer-Proof Lipstick for its bold pigmentation, lightweight feel, and staying power. Real Simple / Kristin Kempa There's nothing more classic in ...

During my sophomore year of college, in the midst of a marathon getting-ready session for a sorority formal, I watched my best friend Iris put on her lipstick. It looked so good on her — I immediately ...