Kendrick Lamar and longtime business partner Dave Free are expanding their creative ecosystem, pgLang, with Project 3, a new ...

Named after the structure of a story — the beginning, middle, and end — Project 3 aims to build brands from the ground up, ...

Since 2020, when pgLang started operations as a creative communications company, it has not only focused on projects centered ...

Kendrick Lamar has teamed up with frequent collaborator Dave Free to launch a new creative service company, pgLang. The pair announced the venture Thursday, calling the company’s mission an ...

DJ Akademiks recently shared a story about something that happened at Kendrick Lamar and SZA’s “The Pop Out Ken & Friends” concert in Detroit. According to Akademiks, he ran into Dave Free ...

Kendrick Lamar launches 'Project 3 Agency'; the agency is co-owned with the rapper's longtime creative partner, Dave Free.

American rapper Kendrick Lamar and longtime collaborator Dave Free have officially launched Project3 Agency, a global ...