Screening software as a service providers is a vital—and challenging—task for a company’s leaders. In many cases, they’re shopping for an “engine” that will power essential work—maintaining customer ...

All subscription-based business owners know that churn is unavoidable. Some customers will inevitably cancel subscriptions because of a poor product-market fit or simply because the product isn’t ...

AI agents are revolutionizing the SaaS industry by automating complex tasks, enhancing efficiency and driving sustainable growth across customer service, sales and software development. Companies like ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.

What’s the difference between a non-technology company building a customer-facing app and a tech company building and supporting a software-as-a-service (SaaS) product? One might suggest differences ...

Marc Andreessen once famously said that software is eating the world. And with the rise of cloud technology and software-as-a-service (SaaS) companies, it appears as though software might also be ...

Customer Experiences In SaaS: Technology is growing fast nowadays, and it is making life easier for businesses and customers.

Speeding up business processes and tasks is something evolving software-as-a-service (SaaS) has been instrumental in delivering. Today, as SaaS reaches maturity, it offers great value to those in ...

SAN FRANCISCO--(BUSINESS WIRE)--Sigma, the first and only data analytics solution built natively for live query on cloud data, announced today it has been crowned a winner in The 2024 SaaS Awards ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...