Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Super Bowl LIV is here. And what's the best part about the Super Bowl? The commercials. WWE superstar John Cena agrees. "I'm one of those guys who really looks forward to the commercials," Cena told ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses ...

While Super Bowl Sunday is known for football and food, many times it's the commercials that are most memorable. From funny antics by celebrities to serious spots with a social message, here's a look ...

Since the NBA's spike in popularity years ago, brands have worked with basketball players to help sell their products. From Penny Hardaway's Nike ad back in the 1990s to more recent campaigns, like ...

Sports are possibly the most popular entertainment medium in the world. Consultancy group Kearny expects the sports industry to be worth $600 billion by 2030. These industries are lifted by the ...