GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google Ads will use GA4's conversion window settings from March 31, 2023. This change will ensure consistent reporting between the two platforms. Advertisers can opt out by contacting Google support, ...

Marketers want ROI and business performance results from their efforts and Twitter is meeting that need on its ads with a new metric called conversion lift. Advertisers on Twitter have complained ...

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. The system ...