Is anyone else seeing it? There's a creeping cultural shift happening and Matt Rife and Sydney Sweeney’s ads are the pretty faces being pasted over it. I’m talking about the shift towards conservatism ...

The slimming company that stirred public debate with its controversial weight-loss commercial said on Wednesday that their advertisement was not discriminatory and did not “breach any law”. In an ...

Controversy in marketing can be an effective way of getting noticed, which is why some brands purposely look for ways to create a splash. They recognize that if you want to stand out, you can’t always ...

The Super Bowl is almost here, and while millions will be tuning in on February 8 to watch the Seattle Seahawks face off against the New England Patriots, some viewers will be paying more attention to ...

Controversial advertising encompasses a range of strategic choices that deliberately transgress social norms or provoke strong emotional reactions to capture consumer attention. From shock-oriented ...

Nike said it installed a new advertisement near the Boston Marathon finish line following criticism of the original version. In the days leading up to the annual 26.2-mile race, the athletic apparel ...