Opinion: Developments last year have created fertile soil for litigation on consumer outreach, product labeling and marketing, and the collection as well as use of consumer data.

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches and a decline in measurement confidence, according to a ...

It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut. With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella ...

Industry watchers have for years predicted the arrival of a digital convergence of sorts between medical and consumer marketing. Judging by findings in this year’s MM+M/Swoop Healthcare Marketers ...

The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.' This whitepaper was written and produced ...