It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

The theoretical development and empirical research testing the Fishbein "extended" or "behavioral intentions" model are described and evaluated. Discussion of conceptual and methodological strengths ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

This is a preview. Log in through your library . Abstract Although knowledge transfer has been found to be an important learning mechanism in several consumer behavior domains, our understanding of ...

Wars and pandemics change the world and shift the course of history. The Black Death killed half the population of Europe in the 14th century. But the plague eventually marked the end of Feudalism.