When a company points out its own advantage, or a competitor's weakness, in its advertising by making direct or indirect references to the competition, it's called comparative advertising. In 1979, ...

A comparative advantage can be something inherent, in the way a person’s height might make them better at basketball. It can also be developed and improved, the way one basketball player can become ...

Comparative advertising is believed to be a strategic marketing approach where a brand directly or indirectly compares its ...

David Ricardo, a Scottish economist, made a perceptive observation that a few individuals, firms, or countries can gain from trading, even if one of them is objectively the best in all activities.

Strategic Organization, Vol. 16, No. 4 (November 2018), pp. 482-495 (14 pages) Qualitative comparative analysis is increasingly applied in strategy and organization research. The main purpose of our ...